The Dream Factory by Tom Wheeler is a close up look at the Fender Custom Shop story, one of the music industry’s most creative and prolific makers of custom instruments. This book is the third in a series of guitar books by Wheeler, including award-winning titles The Stratocaster Chronicles and The Soul of Tone.
The Dream Factory is everything a Fender fan could ever want, 592 pages with hundreds of color photographs of incredibly rare, collectible, and limited-edition handcrafted guitars, and a great historical understanding of the Fender Custom Shop.
The Dream Factory also features fascinating interviews with the shop’s founders, most of the first-generation Master Builders, and all of the current Master Builders, as well as graphic artists, woodcarvers, jewelers, pinstripers, graffiti artists, pearl-inlay specialists and others who contribute in the creation of these stunning works of art.
Check out the video below.
Just added it to my wishlist, can’t wait to grab my copy.